Better Human Performance.
Stronger Systems.
Lower Operational Risk.
Applied Latitude Consulting improves operational performance through two connected commercial engines: client-facing Advisory & Performance consulting, and proprietary Applied Latitude Software products.
Advisory & Performance
Consulting Services
Supporting organisations to improve human performance, safety systems, communication and operational effectiveness.
Explore ConsultingApplied Latitude Software
Proprietary Products
Developing proprietary digital products designed to solve practical operational problems identified in the field.
Explore SoftwareThe operational reality.
Most organisations don't fail because they lack rules. They fail because safety systems exist on paper but don't influence behaviour. Investigations treat symptoms instead of causes. Supervisors suppress reporting unintentionally, and critical operational data remains trapped in spreadsheets.
We bridge the gap between executive intent and frontline action. We partner with executives, risk leaders and frontline teams across aviation, defence and safety-critical industries to solve the systemic problems that block real improvement.
Recurring incidents despite completed investigations
Training that delivers information but doesn't change performance
Commercial software that contradicts actual workflows
Communication gaps between frontline and management
Our Expertise
Business optimisation is the outcome. We deliver it through four integrated pillars of operational capability.
Human Performance & Factors
Practical education and system design that accounts for human limitations, decision-making, fatigue, and error.
Safety Systems & Investigation
Move beyond surface-level findings. We review safety systems and conduct deep root-cause analysis that leads to sustainable improvement.
Leadership & Communication
Build psychological safety and strong reporting cultures through better supervisor behaviour and briefing practices.
Organisational Improvement
Integrating human performance, safety and operational effectiveness into practical system and workflow redesign.
The Applied Latitude Performance Cycle
We don't sell off-the-shelf templates. We diagnose the genuine friction points in your operation and apply targeted interventions that last.
Understand
Examine the operation, people, systems, risks, workflow and desired outcomes.
Diagnose
Identify behavioural, organisational, process, communication and technology factors.
Apply
Deliver targeted education, system improvement, leadership interventions or practical process redesign.
Sustain
Measure adoption, verify effectiveness, capture learning and refine the solution.
Integration is essential.
You cannot treat human performance, safety governance, and operational workflow as isolated silos.
A perfect process will fail if the reporting culture is punitive. A mature safety framework will fail if it's trapped in a rigid paper system. We address these elements holistically.
Led by operational experience.
Glenn Jones — Founder and Managing Principal
With more than 30 years of aviation experience, including extensive work as a military and civilian pilot and instructor, Glenn brings deep operational credibility to complex environments.
Applied Latitude was founded to translate the rigorous human factors and safety governance lessons from aviation into practical methodologies for broader industry. We don't just import aviation methods; we adapt them to match the reality of your specific operating environment.
Glenn also founded and operates Warbird Flights Walcha, where he applies these principles every day in a live, safety-critical aviation business. It is practical evidence that Applied Latitude is grounded in operational leadership—not consultancy theory alone.
Ready to improve operational performance?
Applied Latitude provides practical, evidence-led solutions for organisations seeking to reduce risk and strengthen their systems.